As a vineyard management company, Viticultural Management, Inc. (VMI)’s business is based on operational efficiency. Their success relies on how efficiently they’re able to utilize their equipment and labor resources to complete jobs across their owned and managed properties. Speed is important, but ensuring that jobs are completed to quality standards is equally important.
When Carter Collins, General Manager at VMI, began evaluating Fieldin last year, he was looking for a solution to help their business keep pace with changing labor laws while allowing them to be more strategic with their fleet and crews. “Going from 60-hour work weeks to 40-hour work weeks over the past several years has forced us to be much more cognizant of shift times and efficiency within shifts,” says Carter.
<img decoding="async" loading="lazy" class="alignnone wp-image-2180 size-large" src="https://api.fieldin.com/wp-content/uploads/2023/03/carter-collins-vmi-fieldin-1-1024x683.jpg" alt="carter collins vmi" width="1024" height="683" srcset="https://api.fieldin.com/wp-content/uploads/2023/03/carter-collins-vmi-fieldin-1-1024x683.jpg 1024w, https://api.fieldin.com/wp-content/uploads/2023/03/carter-collins-vmi-fieldin-1-300x200.jpg 300w, https://api.fieldin.com/wp-content/uploads/2023/03/carter-collins-vmi-fieldin-1-768x512.jpg 768w, https://api.fieldin.com/wp-content/uploads/2023/03/carter-collins-vmi-fieldin-1-1536x1025.jpg 1536w, https://api.fieldin.com/wp-content/uploads/2023/03/carter-collins-vmi-fieldin-1.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" />
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&#8220;I can’t be everywhere at once and neither can our supervisors. We knew we could do better but before Fieldin, we didn’t have the information to tell us how.”
Carter Collins
General Manager, VMI
</div>
<h3>Adjusting rate schedules based on Fieldin efficiency data has resulted in significant cost savings</h3>
Prior to Fieldin, VMI’s rate schedules were based on a best guess of what they believed to be true from a combination of pen-and-paper reporting and talking with supervisors. They had a general idea of the amount of equipment being used to cover a particular area, but they had no way of accounting for wildcards such as breakdowns or crew members not showing up for work.
With the granular data that Fieldin has provided into their operations, Carter and his team are now able to see a complete picture of how their operational efficiencies vary across properties. After collecting data over an entire season, they discovered that they had been underestimating their efficiency metrics in certain areas. Following this discovery, they calibrated their rate schedules, which in turn allowed them to reduce their operating budget on their owned properties, while also passing along cost savings to their customers to deepen trust and brand loyalty.
<h3>Training opportunities enable operators to cover a full extra day’s worth of work in a week</h3>
One of the first areas where Fieldin data was able to deliver immediate value for VMI was in comparing efficiencies across operators and identifying areas for improvement. Carter and his team of supervisors rely heavily on Fieldin’s shift data and efficiency metrics to understand the activity breakdown of area covered by their crew in a workday.
Fungicide spray season is one of the busiest times of year for Carter and his crew. They must stick to tight schedules in order to get through all of their properties and cycle back for the next spray.
Last summer, when evaluating one of their spray shifts, they noticed a discrepancy between two operators. The target speed for this particular application was 3.5mph. One of the operators was sticking close to this target with an average of 3.42mph, but the other was lagging behind at 3.22mph. What may seem like a slight difference actually added up to a difference of 3.2 acres/shift and 16 acres/week, a full extra day’s worth of work in a week.
<img decoding="async" loading="lazy" class="alignnone wp-image-2199 size-large" src="https://api.fieldin.com/wp-content/uploads/2023/03/NEW_Spray-Shift-Efficiency-Comparison-Web-App-1024x464.png" alt="vmi vineyard spray efficiency" width="1024" height="464" srcset="https://api.fieldin.com/wp-content/uploads/2023/03/NEW_Spray-Shift-Efficiency-Comparison-Web-App-1024x464.png 1024w, https://api.fieldin.com/wp-content/uploads/2023/03/NEW_Spray-Shift-Efficiency-Comparison-Web-App-300x136.png 300w, https://api.fieldin.com/wp-content/uploads/2023/03/NEW_Spray-Shift-Efficiency-Comparison-Web-App-768x348.png 768w, https://api.fieldin.com/wp-content/uploads/2023/03/NEW_Spray-Shift-Efficiency-Comparison-Web-App-1536x696.png 1536w, https://api.fieldin.com/wp-content/uploads/2023/03/NEW_Spray-Shift-Efficiency-Comparison-Web-App.png 1910w" sizes="(max-width: 1024px) 100vw, 1024px" />
On top of the productivity gap that they identified, and perhaps more importantly, they were concerned about the quality of the spray application. The slower speed meant that they were over-applying chemicals, resulting in excess material costs and potential damage to the vines. According to Carter, “Some tractor operators aren’t as comfortable driving through the vineyard rows and that’s fine, but we need to know so that we can adjust the sprayer to the appropriate application rate to apply the right amount of chemicals.”
Similarly, during harvest, they identified an operator who was picking 3-7 more acres per shift than the rest of the crew. Upon further evaluation, they learned that this operator was using a more efficient style of turning at the ends of rows that enabled the gondolas to stay in sync with the harvesters. They were able to use this as a training opportunity for the rest of the crews, which allowed them to cover more acres, faster. In a low-crop year like last year, where they were having to pick 7-9 acres for a single truckload (compared to ~5 acres in a higher crop year), these efficiency gains were critical to keep up with demand.
<h3>Leveraging historical data to strategically plan for the upcoming season</h3>
Heading into the coming season, the VMI team is leveraging a year’s worth of data on the Fieldin platform to be more strategic in their planning. In fact, Carter used the winter herbicide application as a test program to inform the upcoming fungicide spraying season. They know they need to get through all of their ranches as quickly as possible, but with ranches ranging from 10 acres to 500 acres, they need to be calculated in their approach.
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“Keeping our equipment in an optimized rotation to serve all of the vineyard’s needs in a timely manner is always top-of-mind for me. Fieldin gives me the data I need to plan the best utilization of my equipment and complete properties as fast as possible.”
Carter Collins
General Manager, VMI
</div>
When designing the test program, they first looked back at their data over the past year and identified that they can cover 12-15 acres per day with each sprayer. They then looked at how many sprayers they have in their fleet. The first ranch they started with is a 65-acre ranch, and they quickly realized that 6-7 sprayers was too much equipment for a ranch of that size. Instead, they decided that it was better to use a 4-person crew and extend the job over 2 days. This way, they could leave some equipment behind on the second day while they mobilized the rest of the equipment to start on another job. By the time the crew finished and got to the larger vineyard, they already had 6-7 sprayers going and they were able to complete a 150-180 property in 2-3 days.
“To conduct a test like this without Fieldin would have been a total guess. Using our historical data as a starting point, we’ve been able to guide our planning and decision making in the field,” says Carter.
Prior to Fieldin, they had equipment spread out all over, but heading into this season, they’ve put in the effort to carefully plan for optimal utilization of their equipment and team. Carter hopes to learn a few things in carrying out this season’s planning, including:
<ul class="vmi-blog-post-ul" style="margin-left: 40px;">
<li>Do we have the right amount of tractor drivers?</li>
<li>How many tractor drivers does it take to complete all of our properties and how many extras does that leave us to perform other jobs on the vineyard?</li>
<li>How do we plan for and time all of the other jobs that need to get done during spray season (e.g. leafing, mowing, under-vine cultivation, etc.)?</li>
</ul>
Looking ahead, the VMI team also intends to use their Fieldin data to inform their equipment purchase decisions. If they see, for example, that they have two tractors that sat for the majority of the season, maybe they can remove that capex expense from their balance sheet. On the flip side, they might learn that they’re struggling to keep up with mowing jobs and that they need to invest in more mowers. With data supporting these decisions, they can feel more confident in their planning and investments.
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VMI improves vineyard efficiencies with Fieldin data, achieving significant cost & time savings

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Global demand for almonds continues to increase and while California may produce 80% of the global crop, almonds are rapidly falling out of favor with local growers. Decreasing market prices, water shortages, increasing costs of fertilizers and labor are all factors making it significantly harder to maintain profitable almond growing operations.
Adding to these pressures is a negative public perception fueled by media reports that almond growing is robbing local communities of water access and is not an environmentally sustainable crop in California’s hot dry climate.
It’s not surprising, given these factors that there is a trend of almond growers looking to switch to alternate crops which are showing more favorable margins. Is this truly the only option available to almond growers or is there a way to keep existing almond orchards and return to more profitable and sustainable operations?
We explore key challenges almond growers are facing and what options exist to be part of a more sustainable and profitable farming future.
<h4>Almond farming and water management</h4>
California’s Central Valley has endured droughts year after year. Historically, California’s Mediterranean climate of hot dry summers and mild wet winters have been ideal for growing almonds. Like any other crop, almonds need water to grow. But lower rain and snowfalls year after year are reducing groundwater levels and many communities don’t have reliable access to running water.
Access to water is a sensitive subject and an ongoing challenge for almond growers, which is why improving water efficiency remains a high priority. According to the <a href="https://www.almonds.com/why-almonds/growing-good" target="_blank" rel="noopener">Almond Board of California</a>; from 1990 to 2010 almond growers reduced their water usage by 33%. Within the industry there’s a target to reduce this by a further 20% by 2025.
This has been achieved primarily by installing micro irrigation systems so that each tree benefits from irrigation directly to its roots. Manually inspecting the system to ensure it is irrigating efficiently is time consuming. Fortunately sensor technology installed on ATV’s being used for the inspections, paired with digital scouting applications can give farm managers greater visibility into which blocks and rows have been checked. Having this data ensures inspections are carried out more diligently, supports better water management and ultimately reduces water wastage resulting from faulty irrigation systems.
Continuing to improve water management remains a high priority for almond growers, but given the effects of climate change, it may not be enough. <a href="https://www.canr.msu.edu/news/why_is_soil_water_holding_capacity_important" target="_blank" rel="noopener">Research</a> highlights the importance of soil quality in water retention and looks at different ways growers can develop more nutrient-rich soils that’ll support greater levels of water conservation as well as healthier crops.
<h4>How do regeneration and technology factor into the future of almond growing?</h4>
Already many almond growers aim to achieve zero waste with uses for almonds extended beyond whole nuts to using lower quality nuts to make almond milk, flour, and butter. Increasingly the beauty industry is using almond oil in their products and this too is expanding the market applications. The almond hulls are often used for livestock feed and the shells for bedding ensuring none of the harvested crop goes to waste.
Innovation is creating opportunities to take this a step further. A recent <a href="https://www.forbes.com/sites/johncumbers/2022/11/04/california-congressman-josh-harders-farm-bill-could-revolutionize-the-central-valleys-biotech-ecosystem-and-turn-almond-husks-into-yoga-pants/" target="_blank" rel="noopener">Forbes</a> article highlighted a new California grant program aimed at regenerative farming methods for almond growers. It looks at transforming almond shells into biochar through closed system pyrolysis. It’s a form of carbon sequestration that aims to regenerate the soil by increasing its carbon content. The added benefit is that it’s using almond shells as the system resource.
This example highlights that while market prices remain suppressed, opportunities still exist to not only make almond growing more sustainable but also more profitable. And technology is the enabler.
<h4>How technology creates greater efficiencies for almond growers</h4>
The complexity of growing almonds means there are many activities to manage. Getting these right the first time can be the difference between a profitable harvest or not. While much of the harvesting is mechanized, efficiency is hard to achieve through manual management. With shakers, sweepers and harvesters working simultaneously in different blocks, smart sensors can feed data back to the cloud that gives farm managers greater visibility into how efficiently activities are being carried out.
Once the data has been used to create a benchmark, it becomes easier to identify, for example, when under shaking or over shaking occurs. With data at their fingertips, managers can use this information to take corrective action to optimize the harvest. Ensuring shaking is taking place at the optimum rate reduces the need for excess winter sanitation or reshaking and ensures the buds for next season’s harvest aren’t damaged.
Data becomes the tool farm managers can use to optimize the current season’s crop while at the same time ensuring activities are carried out in a way that sustains future harvests too. With margins tight, every small efficiency adds up and contributes to a stronger bottom line.
Even the best farm managers can’t be in every block that’s carrying out growing activities. Having smart sensors on farming equipment measures the efficiency of operations and feeds that data back to an operations platform in the cloud. Farm managers can access this data anytime and from anywhere using any mobile phone, tablet or desktop device.
This gives greater visibility into activities and helps managers check that the operations are aligned in a way to optimize scouting, spraying, harvesting, and other activities. It helps manage the complex operations involved with almond growing and can accelerate the time to complete the growing activities &#8211; which ultimately contribute to greater profitability.
<h4>Can smart farming make almond growing more sustainable?</h4>
It’s the pressures of increasing labor, materials, and operational costs combined with lower crop prices that are making almond growers consider switching crops, especially as achieving greater efficiencies seems unattainable using current manual farm management methods. Realistically, if they had a choice, most almond growers would likely prefer to keep their almond trees, rather than having to pull them out of the ground and replace them with an alternative.
Technology is giving almond growers that choice and an opportunity to create more efficient farming operations while keeping their existing orchards. Making smarter farming decisions doesn’t always mean having to start over. The ability to make data-driven decisions in real time is the future of farming and has the potential to reduce input costs, make significant gains on the bottom line, and improve the sustainability of almond farming.
Considering the global demand for almonds and almond products remains high, leveraging existing resources more efficiently with smarter farming tools makes sense. Combine this with grant opportunities being made available for regeneration projects and continued innovation to improve sustainability and the future of almond growing starts to look much more optimistic.

In the USA, only 20% of fruit farmers have a stable labor force that they can rely on &#8211; according to the <a href="https://www.growingproduce.com/magazine/american-fruit-growers-state-of-the-industry/" target="_blank" rel="noopener">American Fruit Grower’s annual State of the Industry survey</a> released in July 2022.
This means that for the majority of fruit growers finding and retaining qualified farm workers is an ongoing challenge with labor costs being a big part of that. While the minimum wage has increased year over year, knowing they’re in demand, many farm workers are asking for even more &#8211; sometimes up to twice as much! And it&#8217;s not just fruit growers facing these struggles. The broader grower community, including nuts, vineyards, and hops, are trying to navigate the same challenges.
For growers already operating on slim margins, doubling wages isn’t an option. Instead the trend is looking at how agriculture technology can help them become more efficient and productive.
There are two possibilities:
<ol>
<li>Find ways to optimize farm labor to increase productivity and keep costs manageable, or</li>
<li>Transform operations towards more autonomous farming which allows teams to do more with their resources and reduces the skill requirements for operators.</li>
</ol>
For many growers, autonomous farming might be viewed as a possibility for the future, but right now they’re looking for a solution that enables them to work with what they have to improve operations. There’s a willingness to invest in agricultural technology, but growers need to see any investment making an impact on operations and their bottom lines.
Gaining greater visibility to all operational activities is a huge benefit which is why smart farming technologies in particular are very attractive as a technology to improve productivity.
<h4>Why smart farming is becoming the manager’s favorite tool in orchards and vineyards</h4>
Even the best farm managers can’t be everywhere all the time. They can plan and delegate, even check in during the day, but most of the time actual productivity can only be checked at the end of a shift. Even then, you&#8217;re often relying on human-provided reporting, which is subject to gaps and errors. Did all the rows get sprayed that were meant to? Was the right amount and type of pesticide used? Were there any problems on shift and which activities didn’t get completed as a result of those problems?
With a smart farming operations platform, sensors are installed on existing machinery and farming implements to track all activities. This activity data is sent to the cloud where it can be accessed by managers on their mobile devices with the goal of improving productivity and meeting growing targets.
For example: Identifying the optimum speed for effective spraying and being able to track that through data helps managers plan and monitor activities more precisely. Most importantly, completing the activity accurately reduces the chances of having to respray again later in the season, saving on material and labor costs.
These small corrections may not seem like much, but they all add up to impact the bottom line by reducing labor costs and improving productivity as well as reducing waste.
In terms of labor, having access to operational data helps managers identify the optimum work rate for each activity and piece of machinery to maximize the efficiency of labor hours and resources. It can highlight which workers are reaching this optimum work rate and this can then be used as a baseline to identify opportunities for further improvements and efficiencies.
<h4>How visibility increases more than just productivity on an ongoing basis</h4>
The benefits of having a smart farming operations platform aren’t limited to only improving daily operations. The data collected from multiple activities gives a broader overview of all operations and helps with forecasting and reporting.
For example: When preparing ESG-related reports, it’s easier to pull data on the different types of machinery used and associated engine hours to calculate carbon emissions. In the case of spraying, protocols and even days and areas where spraying took place can be more accurately reported on. Aside from reporting requirements, if there are ever disputes with neighbors on specific spraying or farming activities, this data forms part of a solid defense that can’t be easily disputed.
For growers looking to ensure they can maintain profitable operations the most important benefit of having this data is that it becomes a baseline for future improvements. For each growing season, every piece of farming machinery and equipment and each labor activity, the data delivers a more accurate picture of where the grower is making gains and losses.
<h4>Labor challenges aren’t going away, but productivity improvements are still possible</h4>
For the most part, the shortage of skilled farm workers and demands for higher wages are beyond the control of growers. It doesn’t lessen the impact, but it also doesn’t mean that there aren’t ways to optimize labor costs and increase productivity.
Labor productivity remains a core element to growing profitability and agriculture technology such as a smart farming operations platform, can be the enabler. Ensuring that farm workers complete daily activities accurately and in a timely manner supports this. Having greater visibility into what’s happening helps managers identify what’s going right, what’s going wrong, what needs to be changed and what’s working to improve productivity.
Getting out in the field is important for increasing visibility into activities, but a manager can’t be everywhere all the time &#8211; unless they have smart sensors installed on machinery and equipment. Then they can have visibility in their pocket. A quick check on their mobile phone can give them an overview of what all the machinery and operators are doing, and if their activities are on track.
Increased visibility into operations is giving both family farmers and enterprise growers access to data that can make a real impact on the bottom line.This helps them become more efficient with labor and more productive with farming activities, and in the process they gain greater control of their levels of productivity and operating costs.
The future of farming is learning how to leverage data to make more informed decisions and become more productive. Nobody expects to use their mobile phone or computer without the latest operating system. Similarly, the growers getting ahead in the industry will be the ones making data-based decisions for growing activities. Their farms will have operating systems and data will be at the heart of it all, continuously informing ways to improve based on growing activities of past seasons and learning from that baseline.
Smart farming is about much more than simply thinking smarter to overcome challenges. It’s leveraging agriculture technology in the form of smart sensors and cloud databases to improve efficiency and productivity.

How to reduce labor costs and increase productivity with smart farming

Recently the United Nations hosted the COP15 Biodiversity summit in Canada. The loss of global biodiversity is a major concern for environmentalists and agricultural activities are often cited as one of the major causes for this. Large acreages and volumes of water are required to grow crops commercially and natural landscapes inevitably lose an element of their biodiversity when land comes under cultivation.
However, it is not a one sided view. Global organizations such as the UN and WEF recognize that modern society depends on growers to feed the world, and they need to be able to continue to do so. This is why the topics of food security and sustainable agriculture were high on the agenda at <a href="https://www.weforum.org/platforms/centre-for-nature-and-climate/articles/cop27-climate-energy-solutions" target="_blank" rel="noopener">COP27</a>, which was held in Egypt in November.
If the demand for food keeps growing with the global population, but resources such as land and water are becoming more scarce, growers need to find ways to become more efficient. This translates into increasing yields and the quality of crops, while reducing environmental impacts, such as emissions.
It’s a big ask, especially as growers are already under pressure from rising operational costs, labor and water shortages, and lower crop prices. But this is where it gets interesting. Rather than solutions being tied up in regulations and targets, the takeaway from COP27 is that the UN and WEF see agricultural technology as a key factor to achieving both food security and sustainability goals.
Precision agriculture and autonomous farming are recognized as key factors to help growers become more productive, and more efficient. It’s an attractive idea for growers, but what does it translate to on the ground?
<h4>Precision agriculture in high value crop growing</h4>
Technology is seen as the enabler that can help growers become more efficient by giving them greater visibility of their operations. Collecting and analyzing data is the starting point, and one of the clearest ways to identify opportunities to improve efficiency.
Smart sensors installed on equipment and machinery track what’s happening in each area of the growing operations. That data is then pulled together on a cloud based operations dashboard.
From this, clear targets can be set for different areas of operations including drilling down into specifics of how different pieces of equipment should operate to achieve greater efficiency. It’s the data that helps define what precision agriculture should look like and what outcomes it should achieve. The added benefit is that where there are environmental factors that need to be reported on, the data can support the planning and execution of this to ensure targets are met.
Here are a few examples:
Spray efficiency: Improving the efficiency of spraying activities through greater accuracy has multiple benefits. Environmentally there is a general trend to work towards reducing the volume of pesticide used in commercial crops. From a grower perspective, improving spray efficiency can help reduce operational costs.
Fieldin’s Auto-Spray is an autonomous solution offering that uses LiDAR technology to create a 3D image of the surroundings as the sprayer moves through the orchard. It is able to identify the size of the trees and canopy, where there are gaps between trees, and when the sprayer is making a turn at the end of a row. Based on this data the sprayer automatically turns on and off so that spray is only delivered where there are trees. The impact of this is significant, reducing the volume of spray used by up to 85%. Instead of a tank lasting just 4 rows, it can last up to 16 rows. Additionally the sprayer is able to cover 20% more ground in a shift as it has to stop less to refill.
Dust management: Careful planning and operating with greater precision can help reduce dust volumes while still maintaining harvest efficiency. This starts with knowing which roads have been covered with gravel or products like Dust-Down. Smart sensors installed on trucks and ATV’s working to lay road coverings enable managers to map covered routes and plan sweeping activities accordingly to reduce dust levels. Similarly smart sensors on equipment can monitor speeds and reduce the number of row passes required to carry out growing activities. According to <a href="https://www.almonds.com/sites/default/files/content/attachments/managing_dust_at_harvest_-_english.pdf" target="_blank" rel="noopener">research</a> by the California Almond Board, reducing speed of harvesting equipment from 3 mph to 1.5 mph, can reduce dust volumes by 50%.
Speed management: Managing the speed at which vehicles and machinery operate helps to improve fuel efficiency and safety, reduces wear and tear and additional maintenance, and can reduce the carbon footprint of growing operations. Smart sensors can track if operators are moving too fast or too slowly through a block, and feed this information to the operations dashboard. With greater visibility on activities it becomes easier to correct speeds to optimize operating costs. A secondary benefit is that the data can be used to calculate CO2 emissions for each machine. This is valuable when reporting on ESG and sustainability efforts.
Optimize harvest activities: The ability to gather data from multiple machines operating in different blocks, helps growers track the accuracy and precision of harvesting activities. Every efficiency adds up, helping to continually manage operational costs while maintaining harvest yields and quality. This broad level of visibility across multiple activities is made possible with agricultural technology and it’s helping growers identify ways to make their growing operations more accurate and productive.
Improve labor efficiency: Aside from sustainability benefits, one of the reasons autonomous farming is being supported by the WEF is that it is seen to help address labor shortages and improve the efficiency of labor that is available. For high value crop growers data generated from agricultural technology can help facilitate planning, including allocating activities to workers with the right level of skills to maximize efficiency.
<h4>Takeaway: Sustainable agriculture requires data</h4>
Growers are faced with the need to use resources more efficiently, reduce CO2 emissions and environmental impacts, all while producing enough quality supply to meet market demand. Agricultural technology can provide the data needed to improve accuracy and efficiency across all growing activities so that growers can start to align with these broader expectations as described by global organizations.
While global issues are important, the real benefit is the impact to individual growers. Agricultural technology enables growers to gain insight into how to become more efficient. Data and autonomous farming are the future of growing and being able to leverage these technologies is key to continually improving productivity.

Why the United Nations and World Economic Forum are banking on autonomous farming and agtech

How regeneration and sustainable agriculture practices combined with tech can improve the productivity and profitability of growing California almonds

California almonds on the path to regeneration and sustainable agriculture - Fieldin

California almonds on the path to regeneration and sustainable agriculture

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John Trembley

Smart farming reduce labor costs - FieldIn

How smart farming technology facilitates growing efficiency and reduces labor costs by helping farm managers improve productivity

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VMI improves vineyard efficiencies with Fieldin data, achieving significant cost & time savings

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