With Fieldin, berry growers gain the visibility necessary to mitigate risks and impact outcomes.

Specialized in blueberries, raspberries, and blackberries.

Optimizes harvester to shake bushes at an optimal rate.

Improve daily farm practices, including mowing, weeding, spraying, and burning.

Get tighter control over your fuel and labor costs.

Use better visibility to flag mistakes such as skipped rows during a spray application.

"Fieldin gives my team the real-time data we need to manage multiple operations and locations... The data and support Fieldin provides has exceeded my expectations."

Zach Maring

Farming Operations Manager at Del Mar Farms
Ready to grow smarter?
Schedule your demo today

Optimize for quality at every step

Successful growers are increasingly focused on ways to run a lean and efficient operation and better manage the rising cost of labor and fuel. It starts by optimizing resources and their associated costs by making sure your operation becomes a well-run machine; Fieldin can help reduce the variability across equipment, operators, and regions; while at the same time raise performance benchmarks.

With access to more data and actionable insights, our customers can update tasks to successfully improve every aspect of growing their crops. The outcome results in better utilized resources, improved efficiency, and lowered costs.

Optimize labor-intensive activities and costs

Increase the return on your orchard

Enforce your safety standards and ESG initiatives

Growing berries is labor-intensive and having the ability to monitor and control costs is key to ensuring an optimal return:

  • Evaluate acres per hour alongside your hourly labor and machinery costs to get a realistic view of your cost per acre and total costs.
  • Track the downtime and associated cost when machines are idle such as a broken mower.
  • Identify improvement opportunities including wasted time at refill stations.
  • Benchmark your team against past performance and industry standards to better hold them accountable.
  • Plan and organize all farming activities to direct resources where they are needed.

Get ahead of your farming challenges by turning data into action.

  • Control pest pressures: create customized digitized scouting reports using the Fieldin scouting application. Make it easier to stay on top of changing conditions and keep everyone on the same page using reports that provide visibility on potential issues across your entire operation.
  • Track harvesting operations: this includes seeing where your bin trailers are working with picking crews and monitoring downtime.

Help comply with insurance requirements by monitoring all vehicle speeds and holding your crew accountable for following safety rules.

Reduce the impact of farming activities such as CO2 emissions and improve sustainable business and environmental practices.

Get value from data starting day one.

Our customers see value the very first day we install a smart sensor on any of their equipment. Through digitizing and reporting what machines and crews are doing, you can uncover immediate insights that improve business performance.

In most cases, our customers are fully operational in 45 days and live in 40 days. The data collected and analyzed builds quickly with significant benchmarks and actionable insights within 2-3 weeks from go live.

The industry’s leading grower success team

Our technology is built by growers for growers to tackle the many challenges faced when growing berries or other high value crops. A key element to ensuring you get the most value from Fieldin comes from our grower success team.


The Fieldin Grower Success Team:

  • Real people who live in your community.
  • A wealth of knowledge for your supervisors and managers by providing expertise and invaluable insights.
  • Specialists familiar with the berry industry.
  • Pays attention to details and embeds into your growing operation for quick response.
  • Available any time and quickly when you need them.
  • Ready to help you take advantage of the latest trends and best practices.
  • Certified Scouts/Fieldman/PCAs and CCAs with advanced degrees in Ag from top schools including Cal Poly, Fresno State, and UC Davis.

Proven 5 step process to

Smart Farming and Autonomy

When you partner with Fieldin, you get to accelerate your journey to autonomy. Our 5 step process allows you to move at your own pace while never losing sight of the end goal.

Step 1: Digitize your operation

We start by installing smart sensors on your existing machines regardless of manufacturer. You get unparalleled visibility on every mechanical activity, data that previously was unavailable—no more guesswork or dependency on human documentation

Step 2: Get data-driven insights

We combine your operational information with our centralized repository of data including industry and manufacturer benchmarks. Our cloud platform and advanced dashboards help you identify inefficiencies and further optimize your practices. This process gets better and better with every piece of recorded data.

Get visibility across activities that impact berry grower success.

With Fieldin you can address core activities performed every day across a berry growing operation. The platform provides a new level of standardization by integrating and connecting all your data. The more you use Fieldin to track and gain insights, the more you impact your business performance and outcomes.

Fieldin helps you take actions based on irrefutable data. You can take the guesswork and human errors out of the equation. If you have ever asked yourself any of the following questions, Fieldin is a must.

Cultural Practices: Spraying, Mowing, Hedging, and more



ATV/UTV & Trucks Tracking

  • How long did yesterday’s weeding and mowing shift last?
  • Does the recent scouting report indicate the need to update spraying instructions?
  • Is my crew performing better than past performance or industry benchmarks?
  • Do we have the capacity to cover more acres per hour?
  • Which blocks, rows, and trees were surveyed by scouters?
  • When was the last scouting report delivered?
  • Did the scout or fieldman identify new pest-related issues which need addressing?
  • How can I get better visibility on how my crew is performing across all my fields?
  • Is the harvesting operation on track?
  • Can my crew cover more bushes per shift?
  • How many seconds does an operator take to shake a bush?
  • Is my crew performing better than benchmarks and delivering optimal outcomes?
  • Can I track all my vehicles in one place?
  • Can I track that my crew is following speed limits and other safety standards?
  • Can I improve my ability to find and recover stolen machines?